This was Boston.com readers’ favorite Super Bowl 2024 commercial
Boston.com readers chose a commercial from an iconic brand that has become synonymous with the city itself.
It should come as no surprise that of all the Super Bowl commercials to air on Sunday — there were 59 ads, to be exact — Boston.com readers chose a commercial from an iconic brand that has become synonymous with the city itself.
Boston legends Ben Affleck, Tom Brady, and Matt Damon teamed up with Dunkin’ in an ad that showcased their musical talents in front of Jennifer Lopez, Affleck’s partner and a famed singer-actress.
The commercial aired before halftime of Super Bowl LVIII and featured the trio performing as a boy band called the “DunKings.” Affleck, a Cambridge, Mass. native, was the lead singer of the trio, with Brady playing the keyboard and Damon standing off to the side, embarrassed, holding a Dunkin’ beverage.
“Sometimes it’s really hard to be your friend,” Damon said to Affleck in the ad.
All of them wore matching pink, orange, and white Dunkin’ jumpsuits and tried to impress a very unimpressed Lopez. The DunKings Collection, which includes the track pants and jacket, coffee tumbler, and bucket hat seen in the commercial, are available for purchase online.
Damon, also a Cambridge, Mass. native, chimed in after the performance, referencing his Boston-set film “Good Will Hunting.”
“How do you like those … doughnuts? I’m so sorry,” Damon said.
The commercial was for a new DunKings menu, which features the DunKings Iced Coffee. The drink became available on Monday.
Boston.com readers picked State Farm’s “Like A Good Neighbaaa” commercial as their second favorite, which featured Arnold Schwarzenegger as the star of “Agent State Farm” alongside his “Twins” co-star Danny DeVito. BMW’s “Talking’ Like Walken” commercial, in which people imitate the actor’s distinctive speech pattern, took third place.
See which Super Bowl LVIII commercials the 390 Boston.com readers who responded to our poll picked as their favorites.
Responses have been lightly edited for grammar and clarity.
What was your favorite Super Bowl commercial and why?
Dunkin’: “The DunKings”
“Tom Brady, of course.” – Deborah P., Millbury
“I love it when humor is self effacing. These celebrities are some of my favorites and I loved that they could make fun of themselves while celebrating the world’s best coffee!” – Jane N., Northampton
“I knew what product was being advertised immediately; it was funny; kept my interest; fabulous cast and great costumes.” – Maureen M., West Newton
“I want to hear the entire song now.” – Mark S., Scarborough
“No contest. Dunkin was the winner. By the end of the State Farm commercial all I could think about was how stupid the ‘director’ looked, not being able to understand Arnold. By the end of the Dunkin commercial all I could think about was how I had just witnessed genius.” – Kevin R., Seattle, Washington
“‘You’re blinded by them pinstripes’ … ‘How do you like them doughnuts’…Enough said.” – Jesse F., Medford
“Bahhhston Baby!!” – Kathleen C., Boston
State Farm: “Like a Good Neighbaaa”
“Arnold’s tongue and cheek acting is amazing and to have Danny show up in the end makes it a classic!” – Mark C., Attleboro
“‘Proper Bostonian English.’’” – Jim S., Roslindale
“Clever writing and an actor who knows how to make fun of himself!” – Cooper, Rockport
“Arnold’s perfect accent ♥️.” – Lisa, Shrewsbury
“Made me smile/laugh.” – Jeff W., Framingham
BMW: “Talkin’ Like Walken”
“Walker is always hilarious for some reason.” – Kathleen F., Everett
“We all know we’d do his cadence and voice if we met him.” – André, Chelmsford
“The impressions were spot on.” – Mikey P., Los Angeles
Boston.com occasionally interacts with readers by conducting informal polls and surveys. These results should be read as an unscientific gauge of readers’ opinion.
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